Planit


International Tourism and Events Management

Glasgow Caledonian University

Content

This programme develops your cultural understanding of events and tourism, and how they impact on society and the environment. You will be equipped with business and management knowledge incorporating an international perspective. This includes planning, marketing, and staffing through to risk assessment and securing funding to create, manage and deliver successful events and tourism initiatives.

Year 1
Enterprising Behaviours for the Business Professional; Principles of Marketing; Welcome to the World of Tourism and Events; Fundamentals of Financial Management; Introduction to Tourism and Event Studies; Option module (including languages).

Year 2
Ethics and Responsible Leadership; Creating and Designing Experiences; Tourism and Event Operations; Event Delivery and Management; Managing in the Destination; Option module.

Year 3
Entrepreneurship for Business, Society and the Professions; Tourism and Event Policy; Financial Decision Making in the Tourism and Event Industry; Re: Imaging the Destination; Business Research Methods: Theory and Practice; Option module.

Year 4
Honours Dissertation, Current Issues in Tourism and Events; Critical Tourism and Event Studies; Event Tourism in Context; Option module.

Entry Requirements

2020 entry requirements:
5 Highers at BBBBB including English plus National 5 Maths. A Foundation Apprenticeship is accepted in place of 1 non-essential Higher. For widening access entry contact the institution.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

2H3V

Course Length

4 years

Faculty

Glasgow School for Business and Society

Department

Fashion, Marketing, Tourism and Events

SCQF Level

10

Website

www.gcu.ac.uk