Planit


Fashion Management

Robert Gordon University

Content

Year 1:
The Fashion Business; Marketing; Fashion Design Concepts and Communication (30 credit module using Lectra Kaledo and Adobe Photoshop software); Fashion Construction and Technology; Managing in the Creative Industries; Fashion Retail and Store Design (30 credit module exploring the competitive fashion retail environment).

Year 2:
Omni-channel Fashion; Advertising Communication; Fashion Communication (30 credit module which involves generating content for a fashion magazine); Public Relations; Design for Client (30 credit module introducing students to the head office buyer role); Consumer Behaviour.

Year 3:
Semester 1: Fashion Branding; Ethics and the Consumer; Events Management; Financial Merchandising for Fashion.

Semester 2 choices include: 12 week placement; OR choose 2 from: 6 week placement; Digital Fashion Event; Creative Industries Theory and Practice; Business Start-up in the Creative Industries.

Note: Students can also complete a year-long placement instead of attending Year 3 modules.

Year 4:
Research Methods; Global Fashion Strategy; Fashion Project.

Plus one option from: Celebrity Culture, Consumer Psychology OR Postmodern Culture; Research Project (30 credit dissertation OR practical project on a research topic of your choice); Fashion Buying and Forecasting.

Plus one option from: Women and the Media; International Marketing; Digital Business OR
Business Creativity.

Entry Requirements

2020 entry requirements:
4 Highers at ABBB

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

WN22

Course Length

4 years

Department

School of Creative and Cultural Business

SCQF Level

10

Website

www.rgu.ac.uk