Content

YEAR 1
Marketing, Tourism Hospitality Environment and Industry, Visitor Attractions and Experience, Food and Beverage Operations, Working in Hospitality Environments.

YEAR 2
Food and Beverage Management, Leisure and Society, Integrated Marketing Communications, Corporate and Association Events Management, Digital Media Platforms and Practices, Hotel Operation Management, The Tourism Product: Local and Global, Study Abroad.

YEAR 3
Business Ideas and Opportunities, Events in the Creative Industries, Ethical and Sustainable Consumption, Placement (Hospitality and Tourism), Consumer Behaviour, Management Practice and Reflective Learning, Event Impact and Legacy, Critical Approaches to Cultural Studies, Study Abroad, and options from; Tourism Destination Development, Public Relations Strategy and Specialisms.

YEAR 4
Managing Strategy for Hospitality, Hospitality Contract Management, Research Methods, The Future of Tourism, Hospitality and Events, Managing Strategy for Hospitality, Research Project, options from; Consumer Psychology, Lifestyle Consumption and Experience Economies, Business Creativity, International Marketing, and Leisure Tourism: Theory and Application.

Entry Requirements

2025 entry requirements
Standard entry: 4 Highers at BBCC
Widening access entry: 3 - 4 Highers at BCC or CCCC