Planit


International Hospitality Management

Robert Gordon University

Content

Year 1:
Food and Beverage Operations; Marketing; Service Sector Management; Tourism Hospitality Environment and Industry; Working in Hospitality Environments.

Year 2:
Corporate Events Management; Live Hospitality Project; Brand Management; Consumer Behaviour; Food and Beverage Management; Digital Media Platforms and Practices; Hotel Operation Management.

You will have the opportunity to study abroad for one semester during Year 2.

Year 3:
Placement Route: Placement (1 year) Taught/Placement Route: Business Ideas and Opportunities; Events Management; Ethics and the Consumer; Public Relations: Strategy and Specialisms or Tourism Destination Development; Placement (6 months) OR Study Abroad.

Plus one option from: Public Relations: Strategy and Specialisms; Tourism Destination Development
Taught Route: Business Ideas and Opportunities; Events Management; Ethics and the Consumer; Critical Approaches to Cultural Studies; People, Policies and Practice; Management Practice and
Reflective Learning; Event Impact and Legacy.

Plus one option from: Public Relations: Strategy and Specialisms; Tourism Destination Development.

Year 4:
Research Methods; Research Project; Hospitality Contract Management; Managing Strategy for Hospitality; Business Creativity.

Plus one option from: Lifestyle Consumption and Experience Economies; Consumer Psychology; Future tourism; Leisure Tourism: Theory and Application.

Entry Requirements

2020 entry requirements:
4 Highers at BBCC

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N221

Course Length

4 years

Department

School of Creative and Cultural Business

SCQF Level

10

Website

www.rgu.ac.uk