Year 1: Introduction to Marketing; Introduction to Tourism; Introduction to Hospitality; Introduction to Finance & Accounting; Management for Hospitality and Tourism; Entrepreneurship of Hospitality, Tourism and Events.
Year 2: Operations Management; IHTM Internship or Business Law; Market Diversification in Hospitality and Tourism; Human Resources Management; Digital Business and eCommerce Futures; Revenue Management in Hospitality and Tourism.
Year 3: New Enterprise Creation; Business Research Methods; Tourism in Developing Economies; People, Planet and Profit; Design for Hospitality and Tourism; plus one elective module.
Year 4: Strategy and Practice; Dissertation or Business Project; International Destination Management and Marketing; International Leadership for Hospitality and Tourism; Contemporary Issues in Hospitality and Tourism.
2021 entry requirements:
4 Highers at BBBC (standard entry) or BCCC (widening access entry) plus English and Maths or Applications of Maths at National 5.
For entry to year 2 you must have 2 Advanced Highers at BC plus relevant Highers at BB (in different subjects).
3 - 4 years
School of Arts, Social Sciences and Management