The MA in Economics and Marketing requires no prior knowledge of the core subject areas of economics and marketing. The course offers a considerable degree of flexibility, permitting students to tailor their studies to meet their own interests. We seek to provide students with skills, which are both necessary for an understanding of economic and marketing theories but can also be applied in many other situations. As a result, graduates are able to embark upon successful careers in banking, finance, the civil service and a wide range of marketing and management roles.
First Year: Students follow introductory modules in Economics, Accountancy and Finance, and Management. Students must also complete a set of introductory mathematics modules during either first or second year. If the mathematics modules are deferred to second year, then students take other elective modules in first year.
Second Year: Students are introduced to the formal theory of economics. Intermediate Economics covers core microeconomic and macroeconomic models. Students also take Statistics, and Quantitative Techniques for Business and must complete a set of mathematics modules, if they have not already done so in first year. Elective modules are also taken.
Third Year: Modules taken during third year count towards the final degree classification awarded. Students must complete an econometrics project and a Marketing set of modules from a variety of subjects such as Marketing on the Internet; Marketing Communications; Marketing Research; International Marketing and Consumer Behaviour. Elective modules are also taken.
Fourth Year: Students will take modules in the core subjects of economics and marketing. A required minimum number of modules must be taken from each subject area. Students may also take up to three elective modules from a wide range of subjects available including Company Law, Taxation, Auditing, and International Finance.
2021 entry requirements:
Standard entry: 4 Highers at AAAB (two sittings) plus English and Maths at National 5.
Widening access entry: 4 Highers at BBBC (two sittings) plus English and Maths at National 5.
For entry to Level 2 you would require 2 Advanced Highers at BB plus 4 Highers at AAAB including Maths or AAAB and Maths at C.
School of Social Sciences