International Fashion Marketing

Heriot-Watt University


Edinburgh Campus


The MSc in International Fashion Marketing provides students with a contextualised knowledge of international marketing that prepares them to meet the marketing challenges facing the fashion industry today.

There are eight taught courses, divided equally over two semesters, followed by an international fashion marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes …

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumers in Fashion, Marketing Metrics, Branding and Communication in Fashion, Research Philosophy and Practice) as well as specialist marketing knowledge (Fashion Product Development and Fashion Buying and Merchandising).

In Semester 2 students have the choice of a marketing course option in either Sustainable Marketing or Social Media Marketing reflecting vital fashion industry trends.

In Semester 3 the International Fashion Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

You can exit at the end of 9 months with PgDip International Fashion Marketing.

Entry Requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

Applicants with relevant education and work experience may also be considered.

Start Date

September, January


Postgraduate Master's



Study Method

Full time

Course Length

12 months


School of Social Sciences


Business Management

SCQF Level



Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing