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International Marketing Management with Consumer Psychology

Heriot-Watt University

Venues

Edinburgh Campus

Content

This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

This is a Specialist MSc

This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act.

Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

You can exit at the end of 9 months with PgDip International Marketing Management with Consumer Psychology.

Entry Requirements

A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months

Faculty

School of Social Sciences

Department

Business Management

SCQF Level

11

Website

www.hw.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing