This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.
This is a Specialist MSc
This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act.
Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.
You can exit at the end of 9 months with PgDip International Marketing Management with Consumer Psychology.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
School of Social Sciences