The new HND in Marketing develops skills in both traditional and digital marketing research, analysis and planning through the application of theory. This HND also focuses on consumer behaviour, sales and brand management. This course will successfully prepare you for articulation onto university and develop employability skills. There is a high level of employer engagement. The course is partnered with the Chartered Institute of Marketing and their employer/education opportunities.
2 relevant Highers; or relevant national qualifications at SCQF Level 6. Entry subject to interview.
2nd or 3rd Year entry to university degree courses; employment in marketing, promotion or export departments of industrial or commercial companies.
Marketing and Retail