Planit


Advertising and Public Relations

City of Glasgow College

Venues

City Campus

Content

This course trains you for a career in the communication industries. You will develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. The new HND in Advertising & PR further develops your skills in both traditional and digital areas of marketing research, consumer behaviour, campaign planning, media, copywriting and corporate identity.

You will also learn how to communicate effectively in this environment by engaging with employers and decision makers from industry throughout this course. You will have the opportunity to work with live clients. Theory and underpinning knowledge is fully covered to prepare you for further studies at degree and professional level.

Entry Requirements

2 relevant Highers; or relevant national qualifications at SCQF Level 6. Entry subject to interview.

Progression Routes

Year 3 of relevant degree

Start Date

August

Qualification

HND

Study Method

Full time

Course Length

2 years

Department

Marketing and Retail

SCQF Level

8

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing