This course trains you for a career in the communication industries. You will develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. The new HND in Advertising & PR further develops your skills in both traditional and digital areas of marketing research, consumer behaviour, campaign planning, media, copywriting and corporate identity.
You will also learn how to communicate effectively in this environment by engaging with employers and decision makers from industry throughout this course. You will have the opportunity to work with live clients. Theory and underpinning knowledge is fully covered to prepare you for further studies at degree and professional level.
2 relevant Highers; or relevant national qualifications at SCQF Level 6. Entry subject to interview.
Year 3 of relevant degree
Marketing and Retail