This Masters degree critically examines the commercialised and media-orientated world of professional sport and the increasingly important realm of community sport, recreation and physical activity. Students gain an understanding of key concepts invaluable for employment and critical engagement across all sport sectors.
Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport's contribution to social policy agendas.
The programme critically assesses sport's contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.
You will focus on management issues in contemporary sport organisations, the media's role in sport management debates, and sport marketing and communications concepts.
A UK 2:1 honours degree, or its international equivalent, in a relevant discipline in sport such as sport and exercise, sport management, or social sciences such as marketing and management, public policy and administration, media and communication, politics and international relations.
Work experience (paid or voluntary) in sport management or sport industry is desirable, but not essential.
College of Arts, Humanities and Social Sciences
Moray House School of Education