Marketing and Brand Management

University of Stirling


Stirling Campus


The MSc Marketing and Brand Management provides you with a thorough knowledge of current marketing theories and practices with a specialist focus on brand management in a variety of national and international contexts. It is accredited by the Chartered Institute of Marketing (CIM).

The course gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

You can exit after stage 1 with PgCert Marketing and Brand Management.

You can exit after stage 2 with PgDip Marketing and Brand Management.

Entry Requirements

A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and brand management to get the most from the course.

If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Start Date



Postgraduate Master's



Study Method

Part time (day)

Course Length

2 years


Stirling Management School

SCQF Level



Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing