Planit


Marketing Communications (Accelerated)

West Lothian College

Content

This course has an increased focus on the use of digital and social media techniques in marketing communications and is designed to provide you with the skills and competencies which will allow you to pursue a range of opportunities in employment, professional development and further study.

You will cover core marketing, advertising and digital subjects and will complete a project-based graded unit project. Units include; Marketing: An Introduction, Marketing Research Theory, Digital Marketing Communications: Website Development, Digital Marketing Communications: Content Development, Digital Imaging, Advertising: The Advertising Industry, Public relations: Principles & Practice, Media Analysis: Advertisements.

Entry Requirements

1 relevant Higher preferred or relevant qualifications at SCQF Level 6 preferred. Interview.

Progression Routes

HND Business

Start Date

February

Qualification

HNC

Study Method

Full time

Course Length

6 months

Department

Business & Management

SCQF Level

7

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing