Planit


Marketing Communications

West Lothian College

Content

This exciting new course has an increased focus on the use of digital and social media techniques in marketing communications and is designed to provide you with the skills and competencies which will allow you to pursue a range of opportunities in employment, professional development and further study.

You will cover core marketing, advertising and digital subjects and will complete a project-based graded unit project. Units include; Marketing: An Introduction, Marketing Research Theory, Digital Marketing Communications: Website Development, Digital Marketing Communications: Content Development, Digital Imaging, Advertising: The Advertising Industry, Public relations: Principles & Practice, Media Analysis: Advertisements.

Entry Requirements

1 relevant Higher, such as English, Administration and IT, Business Management, Media or Modern Studies, or a relevant Foundation Apprenticeship. Interview and written test.

Progression Routes

HND Business

Start Date

August

Qualification

HNC

Study Method

Full time

Course Length

1 year

Department

Business & Management

SCQF Level

7

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing