This exciting new course has an increased focus on the use of digital and social media techniques in marketing communications and is designed to provide you with the skills and competencies which will allow you to pursue a range of opportunities in employment, professional development and further study.
You will cover core marketing, advertising and digital subjects; Marketing an Introduction, Social Media Literacy, Advertising: An Introduction, Behavioural Aspects of Marketing, Branding an Introduction, Marketing Research Practice, Digital Media.
National 5 English, Administration and IT or Business Management, or relevant national qualifications at SCQF Level 5; interview; written task
NC Business Management Level 6
Business & Management