With its high profile history, outstanding attractions and world famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here making it an ideal place to study international tourism and marketing management.
This course offers you the opportunity to combine the study of international tourism with a focus on marketing management and how to apply this to roles within the tourism sector.
Year 3: International Tourism Policy and Planning; Global Service Management; International Marketing
Live Project and one option, or Work-Based Learning ( 24-week work placement).
Year 4: Leadership, Innovation and Technology for Tourism, Hospitality and Events; International Destination Management; Marketing Management in Practice; One option; Dissertation.
Tourism, Hospitality, Festival and Events Management