This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.
Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.
A UK first-class or 2:1 honours degree from a good university in a business or management related subject with some quantitative elements is normally required.
Candidates with degrees in science, mathematics, engineering, informatics or statistics will also be considered.
Candidates with a very good Honours degree in a numerate or quantitative subject area or relevant business experience will be considered on an individual basis.
College of Arts, Humanities and Social Sciences