The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.
Students are provided with an indepth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.
In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.
A UK first-class or 2:1 honours degree from a good university in a business or management related subject is normally required.
Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
College of Arts, Humanities and Social Sciences