Planit


Marketing Analysis

University of Stirling

Venues

Stirling Campus

Content

Our new MSc Marketing Analytics course provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods and data science to help you transform big data into a powerful marketing asset.

You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

You have the option to specialise in one of two pathways: Marketing with Brand Management; or, Marketing with Retail.

You can exit after stage 1 with PgCert Marketing Analysis

You can exit after stage 2 with PgDip Marketing Analysis.

Entry Requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

Start Date

February, September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Part time (day)

Course Length

24 months

Department

Stirling Management School

SCQF Level

11

Website

www.stir.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing