Planit


Marketing Analysis

University of Stirling

Venues

Stirling Campus

Content

Our new MSc Marketing Analytics course provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods and data science to help you transform big data into a powerful marketing asset.

You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

You have the option to specialise in one of two pathways: Marketing with Brand Management; or, Marketing with Retail.

You can exit after stage 1 with PgCert Marketing Analysis

You can exit after stage 2 with PgDip Marketing Analysis.

Entry Requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

Start Date

February, September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

1 year

Department

Stirling Management School

SCQF Level

11

Website

www.stir.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing