This is an innovative course designed in partnership with industry professionals to ensure you are well-prepared to work in the sector. This qualification focuses on the use of digital and social media techniques in marketing communications which will involve you in Developing a Digital Advertising and Public Relations Campaign.
You will gain a broad understanding in essential elements used in advertising and public relations which will broaden your scope for employment in the marketing sector. Upon completion of this course with the potential of progressing on to university level studying Marketing, Advertising and PR.
Marketing: An Introduction; Advertising: The Advertising Industry; Public Relations: Principles & Practice; Market Research Theory; Marketing Planning: An Introduction; Digital Marketing Communications: Website Tools & Techniques; Digital Marketing Communications: Content Development; Marketing Communications: Graded Unit 1; Advertising: Media Sales & Buying; Media Analysis: Advertisements; Advertising: Research & Planning a Local Campaign; International Marketing: An Introduction; Financial Accounting Statements: An Introduction; Law & the Communications Industry
1 Higher; English preferred plus 3 subjects at National 5; or relevant national qualifications at SCQF Level 6. Interview.
2nd or 3rd year entry degree level courses
Enterprise and Commerce