Modern business practice embraces the digital world and uses social networks to promote and market products and services. This course provides a strong base of essential business skills such as economics, accounting and management and supplements this with marketing using digital and social media. Increase your value as a potential employee in the world of online marketing whilst also gaining a core set of essential business skills that also increase your options for progression to a wider range of related degree level courses.
As part of this course, you will study subjects such as:
Digital marketing communications; Website development techniques; Contemporary marketing issues; Business accounting; Economics; Contracts and Law; Preparing to start a business; Business culture.
2 Highers, preferably English and Business Management plus Maths or Accounting at National 5; (Foundation Apprenticeship may be accepted in place of 1 Higher); or Business (NCGA)
Business and Management