This course will examine branding, promotion, branding strategies and developments in these over time. Candidates will also examine theories relating to use of colour and logos and how consumer brand loyalty or trust is established. Course content will cover how individuals are affected by social media and examine the successes and failures of past and present social media platforms.
An English based subject at SCQF Level 5.
Part time (evening)
Part time (weekend)
Retail, Events and Marketing