Planit


International Marketing and Branding

University of Dundee

Venues

City Campus

Content

The MSc International Marketing degree is a conversion degrees. As well as welcoming students from business backgrounds, this conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

Entry Requirements

A 2:2 honours degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet the normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months

Department

Business and Finance

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing