Business with Marketing Management (with placement)

Robert Gordon University


This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.

It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.

Stage 1:
You will develop an understanding of how and why business operates and extend your knowledge of the basic elements and techniques of change and resilience. You will focus on an organisation’s marketing strategy, whilst reinforcing your professional and transferable skills through interpersonal communication and teamwork.

Stage 2:
You will critically review and manipulate a range of analytical tools to support strategic decision-making. You will learn to use tools and techniques associated with managing the finances of an organisation and further your expertise in marketing via a focus on digital marketing and on the marketing of innovation.

Stage 3:
The Capstone module is designed to provide you with an opportunity to integrate master's level knowledge and skills by independently working on an applied academic study or business consultancy project from a degree related discipline. Personal and professional skills such as research, oral presentation and teamwork will be developed.

You can do an extended Master’s route, starting in September, on the traditional 1-year route which incorporates a 12 month placement. This route has a duration of 24 months, and will follow the same teaching programme as the 1 year course. You will receive training, guidance and support to support you through the recruitment and selection stages for the jobs on offer from the dedicated Employability and Enrichment Hub team.

Entry Requirements

Honours degree in any subject. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Start Date



Postgraduate Master's



Study Method

Full time

Course Length

24 months


Aberdeen Business School

SCQF Level



Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing