This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.
It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.
You will develop an understanding of how and why business operates and extend your knowledge of the basic elements and techniques of change and resilience. You will focus on an organisation’s marketing strategy, whilst reinforcing your professional and transferable skills through interpersonal communication and teamwork.
You will critically review and manipulate a range of analytical tools to support strategic decision-making. You will learn to use tools and techniques associated with managing the finances of an organisation and further your expertise in marketing via a focus on digital marketing and on the marketing of innovation.
The Capstone module is designed to provide you with an opportunity to integrate master's level knowledge and skills by independently working on an applied academic study or business consultancy project from a degree related discipline. Personal and professional skills such as research, oral presentation and teamwork will be developed.
You can exit at PgCert or PgDip level.
Honours degree in any subject. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Aberdeen Business School