Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
The Enterprise Value Challenge, Business Research Methods, International Marketing Strategy, International Marketing Communications, Digital Business and Marketing, optional module.
Honours Dissertation, Changing Perspectives in International Marketing, Global Brand Marketing, International Advertising Strategy, optional module
Optional modules include: Data analytics and Social marketing.
2020 entry requirements:
Glasgow School for Business and Society
Fashion, Marketing, Tourism and Events