Planit


International Marketing (3rd year entry)

Glasgow Caledonian University

Content

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Year 3
The Enterprise Value Challenge, Business Research Methods, International Marketing Strategy, International Marketing Communications, Digital Business and Marketing, optional module.

Year 4
Honours Dissertation, Changing Perspectives in International Marketing, Global Brand Marketing, International Advertising Strategy, optional module

Optional modules include: Data analytics and Social marketing.

Entry Requirements

2020 entry requirements:
Relevant HND

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

3G5B

Course Length

2 years

Faculty

Glasgow School for Business and Society

Department

Fashion, Marketing, Tourism and Events

SCQF Level

10

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing