Planit


International Fashion Branding (3rd year entry)

Glasgow Caledonian University

Content

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

Year 3
The Enterprise Value Challenge in the Fashion Sector, Business Research Methods and Skills, International Marketing Strategy, Digital Fashion Branding, Fashion Buying and Visual Merchandising and option.

Year 4
Honours Dissertation, Changing Perspectives in Marketing Management, International Fashion Brand Management and Communication and option.

Entry Requirements

2020 entry requirements:
Relevant HND

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

W2N5

Course Length

2 years

Faculty

Glasgow School for Business and Society

Department

Fashion, Marketing, Tourism and Events

SCQF Level

10

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing