Venues

Motherwell Campus

Content

This exciting new course has been designed in partnership with industry professionals to ensure you are prepared to work in marketing, advertising and public relations within organisations. There is an increased focus on the use of digital and social media techniques in marketing communications. There is a high level of current industry practice with employers and industry experts. At the end of the course, students will have a strong portfolio of examples to demonstrate their competence to employers and academic institutes.

Marketing: An Introduction; Advertising: The Advertising Industry; Public Relations: Principles and Practice; Marketing Research Theory; Marketing Planning: An Introduction; Digital Marketing Communications: Website Tools and Techniques; Digital Marketing Communications: Content Development; Marketing Communication: Graded Unit 1.

Entry Requirements

1 Higher in an English-based subject; or Foundation Apprenticeship Business Skills; or other relevant qualifications at SCQF Level 6. Interview may be required.

Progression Routes

HND or Degree level study