This course gives you an unrivalled opportunity to study two closely aligned disciplines: public relations and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media, while marketing focuses on relationships with the customer.
Introduction to Marketing; Introduction to Economics; Introduction to Business in Society; Introduction to Finance and Accounting; Introduction to Management; Entrepreneurship.
Operations Management; Marketing Research; Digital Business and E-Commerce Management; Negotiation; plus two other modules.
Research Methods and Skills; New Enterprise Creation; Experiential Marketing and Consumer Behaviour; Advertising and Marketing Communications; Project Management; Organisational Behaviour.
Strategic Marketing Management; Critical Issues in International Management; Critical Issues in International Marketing; Marketing Project; Dissertation; plus one other module.
2020 entry requirements:
4 Highers at BBBC (standard entry) or BCCC (widening access entry) plus English and preferably Maths or Applications of Maths at National 5.
3 - 4 years
School of Arts, Social Sciences and Management