Planit


Marketing Management (subject to approval)

Queen Margaret University

Content

This course gives you an unrivalled opportunity to study two closely aligned disciplines: public relations and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media, while marketing focuses on relationships with the customer.

Year 1:
Introduction to Marketing; Introduction to Economics; Introduction to Business in Society; Introduction to Finance and Accounting; Introduction to Management; Entrepreneurship.

Year 2:
Operations Management; Marketing Research; Digital Business and E-Commerce Management; Negotiation; plus two other modules.

Year 3:
Research Methods and Skills; New Enterprise Creation; Experiential Marketing and Consumer Behaviour; Advertising and Marketing Communications; Project Management; Organisational Behaviour.

Year 4:
Strategic Marketing Management; Critical Issues in International Management; Critical Issues in International Marketing; Marketing Project; Dissertation; plus one other module.

Entry Requirements

2020 entry requirements:
4 Highers at BBBC (standard entry) or BCCC (widening access entry) plus English and preferably Maths or Applications of Maths at National 5.

Start Date

September

Qualification

Degree

Award

BA/BA Hons

Study Method

Full time

Course Length

3 - 4 years

Faculty

School of Arts, Social Sciences and Management

Department

Management

SCQF Level

9/10

Website

www.qmu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing