This exciting new course has been designed in partnership with industry professionals to ensure our learners are prepared to work in the marketing sector. This qualification focuses on the use of digital and social media techniques in marketing communications including digital imaging. The course also includes elements of advertising and public relations which will broaden learners scope for employment in the marketing sector and it will also assist with progression on to HND Level in Marketing and Advertising and PR.
Advertising: Researching and Planning a Local Campaign; Digital Imaging Project; Project Management: An Introduction; Marketing: An Introduction; Digital Imaging; International Marketing; An Introduction Public Relations; Principles and Practice Marketing; Brand Management; Digital Marketing Communications; Content Development; Market Research; Theory Advertising; The Advertising Industry Advertising; Media Sales and Buying; Marketing Planning; An Introduction Digital Marketing Communications; Website Tools and Techniques; Marketing Communications: Graded Unit 1.
1 Higher; English preferred plus 3 subjects at National 5; or relevant national qualifications at SCQF Level 6. Interview.
Enterprise and Commerce