Planit


International Business and Marketing

University of Dundee

Venues

City Campus

Content

This is one of the degrees pathways on the MSc International Business group of degrees. This degree allows you to focus on marketing as your specialism. Alongside the core international business modules, you will have the option to study such areas as search marketing, customer experience design, marketing as a creative practice and digital marketing.

International Business MSc is dual accredited by CMI. This means you will automatically receive a second professional qualification upon successful completion of your degree.

You will also take at least three of the following:
Marketing as Creative Practice; Customer Experience Design; Digital Marketing; Marketing Management and Strategy

And up to one optional module from the following list:
Brand Management and Strategy; Search Marketing; Place Branding for Cities, Regions and Countries; Business Analytics; Leadership and Decision Making; Applied Marketing Research and Insight.






Entry Requirements

Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months

Department

Business and Finance

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing