Planit


Marketing

University of Stirling

Venues

Stirling Campus

Content

Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. Our Masters in Marketing course gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations.

You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

You have the option to specialise in one of two pathways: Marketing with Brand Management; or, Marketing with Retail.

You can exit after stage 1 with PgCert Marketing

You can exit after stage 2 with PgDip Marketing.

Entry Requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Part time (day)

Course Length

2 years

Department

Stirling Management School

SCQF Level

11

Website

www.stir.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing