University of Stirling


Stirling Campus


The Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

You will be encouraged to reflect on your overall strengths, identify weaknesses, and explore the directions in which you want to develop. You will learn about: your approach to decision-making; your key strengths and weaknesses in working relationships; your value to the team; your communication style; you will then develop your personal brand to be marketed to future employers.

You can exit after stage 1 with PgCert Marketing.

You can exit after stage 2 with PgDip Marketing.

Entry Requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Start Date



Postgraduate Master's



Study Method

Part time (day)

Course Length

2 years


Stirling Management School

SCQF Level