Behavioural Decision Making for Finance

University of Stirling


Stirling Campus


This course is designed to make you uniquely competitive in a newly recognized employment niche. There is a deficit of individuals who both rigorously understand financial data and can predict when customers will become befuddled, bored or mistrustful of the communications issued by the financial world.

Drawing on the combined expertise of the Behavioural Science Centre and Stirling's Accounting and Finance Division, this program will train you in the skills needed to design customers’ journeys through the world of personal and corporate finance.

As well as giving you a thorough grounding in behavioural decision making generally (such as the role of emotions and attentional biases in judgment and decision making; the rich array of conscious and unconscious motivations that guide behaviour), this Masters course covers the core theories in financial decision-making. You'll develop the critical skills to assess investment strategies, product designs and regulations, plus the technical skills to develop and pilot test your ideas.

You can exit at the end of 6 months with a PgCert Behavioural Decision Making for Finance.

You can exit at the end of 9 months with a PgDip Behavioural Decision Making for Finance.

Entry Requirements

A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Start Date



Postgraduate Master's



Study Method

Full time

Course Length

1 year


Stirling Management School

SCQF Level