This course introduces you to the theories and principles of marketing, professional selling and sales management, delivering practical applications based on real-life commercial selling and business scenarios.
Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.
You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.
Advertising as Cultural Discourse; Consumer Behaviour; Direct & Digital Marketing; Global Marketing; International Sales Management; Marketing Communications; New Venture Planning; Principles and Practice of Marketing; Professional Selling and Sales Strategies; Research Methods; Strategic Brand Management; Dissertation.
An Honours degree at 2:2 in any discipline.
12 months (September) 18 months (January)
Marketing and Sales