Planit


Marketing with Sales Management

Edinburgh Napier University

Venues

Craiglockhart Campus

Content

This course introduces you to the theories and principles of marketing, professional selling and sales management, delivering practical applications based on real-life commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

Modules include:
Advertising as Cultural Discourse; Consumer Behaviour; Direct & Digital Marketing; Global Marketing; International Sales Management; Marketing Communications; New Venture Planning; Principles and Practice of Marketing; Professional Selling and Sales Strategies; Research Methods; Strategic Brand Management; Dissertation.

Progression Routes

An Honours degree at 2:2 in any discipline.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months (September) 18 months (January)

Department

Marketing and Sales

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing