Planit


Marketing with Festival and Event Management

Edinburgh Napier University

Venues

Craiglockhart Campus

Content

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

Subjects include:
Consumer Behaviour; Contemporary Issues in Festivals and Events; Developing Intercultural Competence in the Workplace; Direct and Digital Marketing; Global Marketing; International Business Event Management; International Sales Management; Marketing Communications; New Venture Planning; Principles and Practices of Marketing; Professional Selling and Sales Strategies; Research Methods; Strategic Brand Management; Dissertation.

Entry Requirements

A 2:2 Honours degree or above in any discipline.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

1 year (September) 18 months (January)

Department

Marketing and Sales

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing