Venues

Craiglockhart Campus

Content

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Subjects include:

Principles and Practices of Marketing; Consumer Behaviour; Intercultural Business Communication;
Strategic Brand Management; Global Marketing; Research Methods; Direct and Digital Marketing; Case Studies in International Tourism; Festival and Event Management; Dissertation

Entry Requirements

An Honours degree at 2:2 or above in any discipline.