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Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.

As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.

Modules:
Consumer behaviour; Digital analytics; Digital marketing; Integrated marketing communications; International marketing planning and strategy; Strategic brand management; Ethics, governance and responsible leadership; Applied professional practice; Masters research project.

Entry Requirements

A 2.2 Honours degree or equivalent in any subject area.