Planit


Marketing

Glasgow Caledonian University

Content

Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.

As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.

Modules:
Consumer behaviour; Digital analytics; Digital marketing; Integrated marketing communications; International marketing planning and strategy; Strategic brand management; Ethics, governance and responsible leadership; Applied professional practice; Masters research project.

Entry Requirements

A 2.2 Honours degree or equivalent in any subject area.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

1 year (September) 16 months (January)

Faculty

Glasgow School for Business and Society

Department

Management and Human Resources

SCQF Level

11

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing