Planit


Marketing

Glasgow Caledonian University

Content

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Modules:
Applied Professional Practice; Consumer Behaviour; Digital Analytics; Digital Marketing; Ethics, Governance and Responsible Leadership; Integrated Marketing Communications; International Marketing Planning and Strategy; Strategic Brand Management; Masters Research Project.

Entry Requirements

A 2.2 Honours degree or equivalent in any subject area.

Start Date

September, January

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

1 year (September) 16 months (January)

Faculty

Glasgow School for Business and Society

Department

Management and Human Resources

SCQF Level

11

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing