Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.
We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.
Applied Professional Practice; Consumer Behaviour; Digital Analytics; Digital Marketing; Ethics, Governance and Responsible Leadership; Integrated Marketing Communications; International Marketing Planning and Strategy; Strategic Brand Management; Masters Research Project.
A 2.2 Honours degree or equivalent in any subject area.
1 year (September) 16 months (January)
Glasgow School for Business and Society
Management and Human Resources