Planit


Business: Marketing and Public Relations

Dundee and Angus College

Venues

Gardyne Campus

Content

Provides knowledge, skills and an understanding of business and marketing through units from the HNC Business Framework G9ML15 with a number of option sets available for different career paths. Includes: managing people and organisations, marketing, economics, business accounting, business communication, IT, as well as a business graded unit exam.

The main emphasis is on digital marketing and you will create your own small business website and also learn how to link this to a broad range of PR communications such as; social media pages, blogs and newsletters. You will study marketing theories and other business topics which will support you studying business and marketing to degree level at university; but the digital portfolio you create could also be used to showcase to a prospective employer if you wanted to go straight into the workplace.

Entry Requirements

2 relevant Highers, preferably including English; or Certificate in Business Administration and IT, or other relevant national qualification at SCQF Level 6. Entry subject to interview and pre-entry test.

Progression Routes

HND Business

Start Date

August

Qualification

HNC

Study Method

Full time

Course Length

1 year

Department

Business and Administration

SCQF Level

7

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing