Strategic Public Relations and Communication Management

University of Stirling


Stirling Campus


This course gives you the chance to design, implement and evaluate public relations campaigns – helping you to develop the practical and analytical skills you'll need for a successful career in strategic communications. You’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

You can exit after 6 months with PgCert Strategic Public Relations and Communication Management.

You can exit after 9 months with PgDip Strategic Public Relations and Communication Management.

Entry Requirements

A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

If you don’t meet the required criteria for this course, INTO University of Stirling offers a Graduate Diploma in Media, Humanities and Social Sciences. If you successfully complete the course and meet the required progression grades, you’ll be guaranteed entry onto year one of this Masters degree.

Start Date



Postgraduate Master's



Study Method

Part time (day)

Course Length

2 years


Arts and Humanities

SCQF Level



Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing