Planit


Innovation and Marketing Management

University of Strathclyde

Content

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.

This is followed by the dissertation.

You can exit at the end of 9 months with a PgDip.

Entry Requirements

Minimum second-class Honours degree, or overseas equivalent, in business, economics, engineering or science.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months

Faculty

Strathclyde Business School

Department

Marketing

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing