The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.
The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.
In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.
This is followed by the dissertation.
You can exit at the end of 9 months with PgDip Innovation and Marketing Management.
Minimum second-class Honours degree, or overseas equivalent, in business, economics, engineering or science.
Strathclyde Business School