Planit


Master in Business Administration with Specialism in Marketing (MBA)

Heriot-Watt University

Venues

Edinburgh Campus

Content

You must complete the seven core MBA courses, and four marketing specialist elective courses:
Accounting; Economics; Finance; Marketing; Organisational behaviour; Project management;
Strategic planning.

Specialist marketing elective courses:
Consumer Behaviour; International Marketing; Marketing Channels; Marketing Communications;
Marketing Research; Negotiation; Quantitative Methods; Principles of Retailing; Sales Force Management; Services Marketing.

You work towards your MBA on a course-by-course basis. After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma. The certificate and diploma awards are formal recognition of your progress; they can also be used as exit awards. Specialist awards are available at diploma level depending on your choice of courses

Entry Requirements

Contact the university.

Start Date

Flexible

Qualification

Postgraduate Master's

Award

MBA

Study Method

Distance and Flexible learning
Part time (day)

Course Length

1400 hours

Faculty

Edinburgh Business School

Department

Edinburgh Business School

SCQF Level

11

Website

www.hw.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing