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International Marketing Management with Consumer Psychology

Heriot-Watt University

Venues

Edinburgh Campus

Content

The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

You can exit at the end of 21 months with PgDip International Marketing Management with Consumer Psychology.

Entry Requirements

A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Part time (day)

Course Length

24 months

Faculty

School of Social Sciences

Department

Business Management

SCQF Level

11

Website

www.hw.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing