Aberdeen City Campus
This course will thoroughly prepare you for a career in marketing, advertising, public relations or the media. Theory and practical work is combined, reflecting the way things work in the industry: from research and analysis, to creating corporate identity and brand management. This gives you a real taste of what working in this fast-paced, creative industry is really like, ensuring you are well-equipped for educational progression or employment.
The course focuses on key concepts involved in marketing research and strategy, alongside creating and sustaining brand presence and corporate identity. You will also build a good understanding of the advertising industry, the principles and practices involved in public relations, how to effectively manage events and how to understand consumer behaviour.
2 Highers including English or another English based subject; (Foundation Apprenticeship may be accepted in place of 1 Higher); or relevant course at SCQF Level 6. All applicants should show an interest in and aptitude for the subject. Entry subject to interview.
Degree level study. This course is part of our Degree Link programme, meaning that on successful completion of the course you could progress to a related degree at Robert Gordon University.
Media, Communications and TV