Planit


Advertising and PR

North East Scotland College

Venues

Aberdeen City Campus

Content

This course will thoroughly prepare you for a career in marketing, advertising, public relations or the media. Theory and practical work is combined, reflecting the way things work in the industry: from research and analysis, to creating corporate identity and brand management. This gives you a real taste of what working in this fast-paced, creative industry is really like, ensuring you are well-equipped for educational progression or employment.

The course focuses on key concepts involved in marketing research and strategy, alongside creating and sustaining brand presence and corporate identity. You will also build a good understanding of the advertising industry, the principles and practices involved in public relations, how to effectively manage events and how to understand consumer behaviour.

Entry Requirements

2 Highers including English or another English based subject; (Foundation Apprenticeship may be accepted in place of 1 Higher); or relevant course at SCQF Level 6. All applicants should show an interest in and aptitude for the subject. Entry subject to interview.

Progression Routes

Degree level study. This course is part of our Degree Link programme, meaning that on successful completion of the course you could progress to a related degree at Robert Gordon University.

Start Date

August

Qualification

HND

Study Method

Full time

Course Length

2 years

Department

Media, Communications and TV

SCQF Level

8

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing