This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
This course is aimed at those who need to gain specialist fashion knowledge and skills alongside marketing and management techniques specific to the international fashion industry. It is ideal for students who have an undergraduate honours degree in Communication and Media, Marketing or Management as well as Fashion Design students who wish to further their business, marketing and management understanding.
Stages 1 and 2:
You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
You can exit after Stage 1 with PgCert Fashion Marketing.
You can exit after Stage 2 with PgDip Fashion Marketing.
You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.
Normally a 2:2 undergraduate honours degree or its equivalent in any subject area. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
12 - 16 Months
School of Creative and Cultural Business