Planit


Tourism Marketing Management

University of Strathclyde

Content

The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide.

The course reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme.

You can exit at the end of 9 months with a PgDip.

Entry Requirements

Minimum second-class Honours degree, or overseas equivalent.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

12 months

Faculty

Strathclyde Business School

Department

Marketing

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing