You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
Principles and Practices of Marketing; Consumer Behaviour; Intercultural Business Communication;
Strategic Brand Management; Global Marketing; Research Methods; Direct and Digital Marketing; Case Studies in International Tourism; Festival and Event Management; Dissertation
An Honours degree at 2.2 or above in any discipline.