Planit


International Marketing

Edinburgh Napier University

Venues

Craiglockhart Campus

Content

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

Subjects include:

Principles and Practices of Marketing; Consumer Behaviour; Intercultural Business Communication;
Strategic Brand Management; Global Marketing; Research Methods; Direct and Digital Marketing; Case Studies in International Tourism; Festival and Event Management; Dissertation

Entry Requirements

An Honours degree at 2.2 or above in any discipline.

Start Date

September

Qualification

Postgraduate Master's

Award

MSc

Study Method

Full time

Course Length

1 year

Department

Marketing and Sales

SCQF Level

11

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing