Venues

Craiglockhart Campus

Content

A career in marketing requires a wide range of skills. This course will teach you to think analytically and critically examine the issues confronting the global business environment.

You will develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.


Subjects include:
Advertising as Cultural Discourse; Consumer Behaviour; Contemporary Issues in Festivals and Events; Developing Intercultural Competence in the Workplace; Direct and Digital Marketing; Global Marketing; Marketing Communications; New Venture Planning; Principles and Practices of Marketing; Professional Selling and Sales Strategies; Research Methods; Strategic Brand Management; Dissertation.

Entry Requirements

A 2:2 Honours degree or above in any discipline.