Fashion Communication

Heriot-Watt University


Scottish Borders Campus


The course looks at the wide range of activities that encourage the promotion and purchases of fashion products. This covers areas such as photography, film, digital media, performance, music, advertising and journalism.

The core elements of the course aim to develop an understanding of contemporary popular culture. Along with an in-depth knowledge of the ideas used to communicate contemporary fashion design.

Year 1:
This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students provides an introduction to students’ chosen course and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Year 2:
Students will specialise and explore ideas in Fashion Communication in greater depth, through courses in Fashion Photography, Digital Application, Typography and Graphics, Promotion and Advertising. You will be introduced to new skills in all of these areas and be encouraged to research and develop an individual approach to subjects.

Year 3:
Students will work on cross-disciplinary projects and fashion industry collaborations through a combination of independent study, team working and external projects in areas such as events and brand promotion. This external activity provides industry awareness, as well as giving first-hand knowledge of contextualising their work in the contemporary marketplace.

Year 4:
Students will consolidate their skills and develop their individuality through the initiation, development and completion of a final degree project. This can take the form of a fashion magazine, fashion film, website or other form of contemporary fashion communication.

Entry Requirements

2021 entry requirements:
Standard entry: 4 Highers at ABBB including English.
Widening access entry: 4 Highers at BBBC including English

Once you have applied to UCAS you will be required to send us your portfolio. Portfolio submission is a prerequisite and will demonstrate an individual interest in fashion communication. This can be communicated through any media including traditional, observed and expressive drawing, painting, photography and digital media.

Start Date





BA Hons

Study Method

Full time



Course Length

4 years


School of Textiles and Design


Textiles and Design

SCQF Level



Career Area

Art and Design

Career Sectors

3 Dimensional Design

Fashion or Textile Design

Fine Art or Graphic Design

Interior Design or Display