Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. Our Masters in Marketing course gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations.
You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.
You have the option to specialise in one of two pathways: Marketing with Brand Management; or, Marketing with Retail.
You can exit after stage 1 with PgCert Marketing
You can exit after stage 2 with PgDip Marketing.
A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.
Stirling Management School